3 Modern Technologies Used By Every Political Campaign

b2ap3_thumbnail_campaign_it_400.jpgIn 19th century America, the hottest innovation for political campaigns was the exposed stump from a fallen tree, thus the stump speech. This technology revolutionized politics by allowing the candidate to elevate himself above the crowd for greater visibility and to better project one’s voice. Today, the political stump speech is obsolete, having its usefulness far surpassed by the technologies of the modern age.

Here are three technologies that are changing the way that today’s political candidates are getting their message out to the voters.

That’s One Vote For Social Media
The power of social media to change a political landscape shouldn’t be underestimated, take for example the recent “Arab Spring,” which saw the overthrow of multiple Middle Eastern governments by populations connected by social media. Reasons like this are why it’s mandatory for a candidate to have a page on each social media platform, especially Facebook and Twitter.

One advantage of social media is that it provides the candidate with a somewhat accurate sense of where the public stands on hot-button issues–as they’re trending. And judging by the reactions to a post, they can quickly get feedback from their supporters, as well as easily scan their opponent’s social media pages in order to see where they stand on the issues. Forums like Reddit also provide a valuable way to interact with voters, and many traditional media outlets include a candidate’s social media postings in their reporting.

The Smartphone For Four More Years
With so many people having a smartphone in their pocket, the game has changed for how candidates behave and what they say. Thanks to today’s sound-bite society, a politician has to assume that their actions and words are always being recorded by a nearby smartphone user, which adds an increased amount of pressure to the already-stressful task of campaigning–but this is just the norm for life in today’s public eye.

However, a savvy politician knows how to leverage smartphones to get a leg up over the competition. A candidate seeking a high office will often have a large team of volunteers drumming up grassroots support, and a team armed with smartphones makes it easier than ever before to stay connected and pass on tips to headquarters.

Today’s candidates also must make use of every precious moment of campaigning and take advantage of every opportunity. Smartphones afford candidates this luxury with robust scheduling features and the ability to call in for interviews–whilst between interviews. Many of today’s major candidates utilize their own mobile app to stay connected to a voter’s phone.

Promises So Lofty You’ll Swear You’re in the Cloud
Cloud computing essentially eliminates the geographical limitations of any campaign. Thanks to the cloud providing users with anytime/anywhere access to important files, a candidate can organize a campaign across great distances. In a way, this kind of takes the romance out of campaigning by not technically requiring a candidate to visit every community, but it’s still good form to do.

The cloud also provides politicians with an affordable computing solution. This comes in handy because they’re often on a tight budget. And in the same way that a candidate will rent office space instead of buying property, the cloud provides the candidate the option to lease computing space instead of purchasing an IT infrastructure.

Whether you’re into politics or not, it’s obvious that these three technologies can enhance your business in the same way that it enhances a campaign. By taking advantage of social media, mobile technology, and cloud computing, your business can leave a favorable impression on your market that would make any politician green with envy. To find out what our platform can do for you, call Total Networks today at (602)412-5025.

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Total Networks attends IT Nation

b2ap3_thumbnail_b2ap3_thumbnail_unnamed_20151111-202921_1.jpgIn November, members of our team made the trip to Orlando, Florida for the IT Nation 2015. Regarded as one of the most important events of the channel, this year’s IT Nation was held at the Hyatt Regency on November 11th-13th. Once a year, managed IT companies and value added resellers from all over the world gather to learn about new solutions, hottest technology, and improve their leadership and business management skills.


The 3-day event is comprised of a series of keynote speakers, breakout and educational workshops, networking opportunities, and vendor pavilions. The highlight of the event was famed entrepreneur and host of CNBC’s The Profit Marcus Lemonis’ keynote speech.

“This year’s IT Nation event offered a lot of insight into the future of small business technology, said Total Networks’s, . “Each year we attend IT Nation, we return with a wealth of new solutions and best practices, as well as improvements to old ones. Ultimately, attending IT Nation helps us to serve our customers better.”

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It May Take a While For Windows 10 to Overtake Windows 7

b2ap3_thumbnail_windows_10_now_400.jpgThe hype is still strong for Windows 10, and it’s easy to see why. It’s a great operating system that has the potential to change the way your business performs its daily duties. However, the monthly desktop operating system usage statistics released by NetMarketShare hint that Windows 10 adoption is starting to slow down and that many users are simply opting to keep using Windows 7, Windows 8, and Windows 8.1. What gives?

graph ib1

As of October 2015, only 7.84 percent of desktop users are taking advantage of Windows 10, while Windows 7 retains its predominant percentage on 55.71 percent of desktops. Windows 8 and 8.1 combined make up about 13.22 percent. What’s most concerning about this chart is that Windows XP, a completely unsupported operating system that’s considered a hindrance and a threat to any business currently using it, still accounts for 11.68 percent of all desktops.

Despite the fact that Windows 10 is a great new operating system, there are plenty of folks out there who still retain the viewpoint that “if it’s not broken, don’t fix it.” The primary problem with this view of technology is that people often forget that it might not be broken now, but soon enough it most certainly will be. As we’ve seen from Windows XP, people will continue to use an unsupported operating system well past its expiration date for the sole purpose that they’re used to it and feel that there’s very little risk in doing so. Little do they know, however, that continuing to use unsupported systems can have unexpected side-effects.

In a way, using expired technology is like continuing to use milk past its expiration date. Sure, it might be okay for a day or two past the “sell by” date, but sooner or later, you’re going to pour a glass of milk and reel back in disgust. Then you’ll be out of luck for any recipes that require milk until you buckle down and purchase some new milk. Similarly, your technology might seem fine past its expiration date, but running unsupported software will leave your systems wide open to attacks from threats specifically designed to infiltrate your expired systems. This means that it’s your responsibility to take proactive measures and “buy some new milk” before your technology expires completely. All it takes is a single flaw to allow hackers into your system’s network; hackers aren’t picky with how they infiltrate your network, and failing to use a supported piece of software or operating system is a great way to give cyber threats a head start.

Total Networks’s qualified technology professionals have the skills necessary to deploy patches and security updates for all of your mission-critical systems so that the responsibility of doing so doesn’t rest on your business’s shoulders. We can remotely monitor and maintain your systems whenever regular maintenances are needed. This means that you don’t have to worry about performing the maintenance yourself, and you can continue improving your business with the peace of mind necessary to achieve great things.

Furthermore, updating your workstation operating systems can be difficult, especially if you use legacy applications that may not be functional with more recent operating systems. In cases like this, it’s best to have a technology professional on standby (like those at Total Networks) whom you can consult. This helps to make sure that you aren’t taking too many risks by upgrading to a more recent operating system.

Despite Windows 10’s slow growth, your business can drastically improve operations by giving it a chance. To discuss how adopting Windows 10 can affect your business’s operations, give us a call at (602)412-5025.

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Tip of Week: Manage Your Photo’s File Sizes to Save Disk Space

b2ap3_thumbnail_resize_images_that_you_share_400.jpgToday, just about everyone has a digital camera in their pockets, which has led to an unprecedented amount of picture taking compared to the days when photos had to be developed. Having more cameras has turned us into a more visual society, but not every amateur photographer understands how to best manage all of their photos, which causes problems.

Before we go into the technical details on why taking too many pictures can cause issues, consider this cultural observation from comedian Jim Gaffigan on how there are way more pictures taken today than when we were kids. “I have more pictures of my kids than my Dad even looked at me.” By the way, Jim Gaffigan is the proud father of five kids, so that’s a ton of pictures!

As the number of digital pictures we take of our kids reaches levels of absurdity, there’s one picture-taking detail that’s often overlooked; the file size of photos grows larger with each new camera model. Take for example the smartphone camera of 2008. Back then, a smartphone equipped with a 3MP camera was about as large as you could find. Today, Samsung’s latest Galaxy smartphone (the S6) comes equipped with a 16MP camera; larger pictures translate to larger file sizes.

Although, it’s important to note that a phone’s storage capacity has also improved over the years. For example, in 2008, good luck finding an SD card larger than 1GB. Today, you can easily purchase a 64GB miniSD card. Plus, let’s not forget how affordable cloud storage has become. Having easy access to data storage may encourage smartphone users to take as many pictures as their heart’s content, but just because you can have every single picture be a glorious 16MP, doesn’t mean that every picture has to be this large. Although, for many picture takers, they use their cameras like this because the default picture size is set to the largest file size possible.

In addition to large files taking up too much space on your hard drive, large pictures can make it complicated to share photos. For example, texting a large picture may eat up a significant amount of data, or it may not even be able to send at all. Emails also usually have a size limit for attachments, which could easily be reached by only a handful of large pictures.

Pro tip: When snapping photos, be mindful of file sizes and adjust accordingly based on the importance of the photograph. For example, texting your spouse a picture of the kind of cat food they need to pick up at the store probably doesn’t require a full-size image.

Yet another reason why you’ll want to be mindful of your image sizes is if you plan on uploading your pictures to your blog or website. Posting a full-sized image will dramatically increase the site’s load time, and it may even cause your visitors to leave the site if it takes too long to load. If you plan on posting your pictures to the web, be sure to either snap a smaller-sized photo or resize the image before uploading it.

Pro tip 2: Resizing an image is easy to do. You can achieve this by using virtually any photo editing software, even MS Paint. When resizing your photo, be sure to not make it so small that you lose picture quality. If you’re trying to resize the image in order to free up hard drive space, be sure to delete the original full-sized image after creating a new image that’s smaller. One free online tool that lets you resize an image to its optimal file size so that it retains its quality for the dimensions you set is

Bonus pro tip: Be careful when resizing your images to not make them too small. Once you make an image smaller and save it over its larger version, then you can’t go back and make it larger without losing significant quality.

Armed with this information about how to manage your camera’s file sizes, you shouldn’t run into any issues with taking too many photos that are too large. What are some helpful tips that you use to manage your thousands upon thousands of digital photos? Share them with us in the comments.

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